4 Key Strategies to Capitalise on TikTok as an E-Commerce Brand

If you haven’t yet explored the marketing potential of TikTok, it’s not too late to jump on the bandwagon and harness the power of this MONSTER platform. 
As a digital marketer, it’s crucial to stay ahead of the game and make the most of TikTok’s organic and paid features. Here are three recommendations to fine-tune your TikTok strategy:


PSA: Build Organic Presence First

Before diving into paid promotions, focus on building your organic presence. Establishing a genuine and engaged audience lays the groundwork for successful paid campaigns later on.


  1. Riding the Wave of Trends

TikTok is all about staying current with trends. Keep your finger on the pulse of what’s popular, and leverage trending elements to boost your content:

  • Audio Trends: Get creative with popular audio tracks, infusing them with your brand’s unique twist.
  • Hashtag Trends: Utilise trending hashtags to increase discoverability and reach.
  • Effect Trends: Incorporate playful effects into your videos, making them more engaging and aligning with your industry.


  1. Embrace User-Generated Content (UGC)

Engaging with everyday users is a game-changer. Leverage user-generated content to expand your audience, enhance brand authenticity, and increase your chances of going viral. You can even promote user content that complements your brand’s image. Experiment with stitches and reactions to add a fun element to your interactions.

  1. Capitalise on Product Reviews

While product reviews were traditionally popular on YouTube, TikTok has embraced short-format videos for unboxing and reviews. Embrace this trend by showcasing your products through concise and engaging videos. Capitalise on the decreasing attention span of consumers by offering valuable content in a concise format.

  1. Embrace Branded Challenges

Join in on community and branded trends and challenges that inspire fun and creativity. Encourage users to create content around your challenges, promoting your product or service organically through user-generated content.


Remember, these strategies work synergistically, not in isolation. As a brand, staying informed about the latest TikTok trends and features is vital for optimal success. TikTok’s marketing potential is vast, and with the right approach, you can unlock new opportunities for growth and engagement. So, don’t wait any longer—capitalise on TikTok’s immense reach and influence to elevate your brand’s marketing game.


About Ribbon Gang

Ribbon Gang Media is an award winning digital experience agency, providing services in websites, SEO, social media marketing, advertising and video. 

For all enquiries, please contact info@ribbongang.com