Pre-Click Frenzy Do's and Dont's!

It’s not just about capturing a single sale—it’s about building a customer relationship that lasts beyond the holiday rush. Engage, delight, and convert, and you’ll create a foundation that fuels your brand well into the new year.

As we enter the first couple of weeks of November, it’s important to lay the groundwork effectively before major sales events like Click Frenzy. Here are the do’s and don’ts to set you up for success:

Do’s

Audit Your Website: Ensure your site is ready for an influx of traffic by running speed tests, checking your server capacity, and optimising your checkout process to prevent potential issues.
Build Hype: Start building anticipation through social media teasers, email campaigns, and website banners. Let customers know that exciting deals are coming, and encourage them to sign up for exclusive early access.
Stock Inventory Strategically: Analyze last year’s sales data to understand which products are likely to perform well. Ensure sufficient inventory is available to avoid running out of stock on popular items.
Email List Segmentation: Prepare your email lists and segment them effectively. Send teaser emails to different segments, warming them up to your upcoming promotions.
Set Up Early Bird Offers: Reward loyal customers by offering exclusive pre-sales or “early bird” deals. This will not only make them feel valued but also help spread awareness through word-of-mouth.

Create Abandoned Cart Strategies: Refine your abandoned cart campaigns with stronger messaging—perhaps teasing upcoming sales or offering an early discount to complete their purchase.

Don’ts

Don’t Ignore Website Functionality: Don’t wait until the last minute to check if everything on your website works smoothly. Avoid last-minute technical glitches that could cost you sales.
Don’t Discount Everything Early: Avoid discounting your best-sellers too early in the month. Instead, use early November to promote lower-margin products and build hype for larger discounts later.
Don’t Overlook Customer Support: Ensure customer support teams are prepared for increased inquiries. Use chatbots or automate responses where possible, but always have a dedicated support team ready.
Don’t Spam Your Audience: Sending excessive promotional emails or push notifications too early can lead to burnout and unsubscribes. Strategically pace your communications to keep your audience engaged without overwhelming them.
Don’t Forget Testing: Avoid introducing new features or changes without testing first. Any last-minute updates should be thoroughly vetted to ensure there are no unexpected issues.

Final Thoughts

The holiday season is a critical period for any retailer, and the competition is fiercer than ever. By leveraging customer segmentation, optimizing the user experience, using retargeting and scarcity tactics, and maintaining a seamless end-to-end experience, you’ll be better positioned to maximize profits, acquire new customers, and keep existing customers coming back for more.

About Ribbon Gang

Ribbon Gang Media is an award winning digital experience agency, providing services in websites, SEO, social media marketing, advertising and video.

For all enquiries, please contact info@ribbongang.com

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Pre-Click Frenzy Do's and Dont's!

It’s not just about capturing a single sale—it’s about building a customer relationship that lasts beyond the holiday rush. Engage, delight, and convert, and you’ll create a foundation that fuels your brand well into the new year.

As we enter the first couple of weeks of November, it’s important to lay the groundwork effectively before major sales events like Click Frenzy. Here are the do’s and don’ts to set you up for success:

About Ribbon Gang