Black Friday is one of the biggest shopping events globally, but to maximise profitability, businesses must look beyond acquisition.
By focusing on loyalty and retention, you can improve customer lifetime value while enhancing brand experience.
Use Black Friday to give your loyalty members and VIP customers the red carpet treatment. Reward them with perks that foster long-term loyalty and drive repeat purchases.
Strategy in Action:
Bundle products in a way that provides value to the customer while maximising profitability.
Strategy in Action:
Make sure your checkout process is optimised for speed and convenience. The more seamless the checkout, the higher your conversion rates.
Strategy in Action:
Focus on promotions that don’t erode your margins and instead use value and exclusivity as drivers.
Strategy in Action:
Customer Milestone Rewards: Reward customers for hitting specific milestones, like spending a certain amount over the year. Offer exclusive Black Friday rewards, such as special discounts, products, or services that honor their loyalty.
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