As digital marketers, we’re constantly seeking innovative ways to boost sales and create impactful campaigns. One such strategy that has proven its worth is the ‘Cherry On Top’ method.
This clever approach involves leaving your evergreen ads/always-on ads running during a sale event, and the results can be nothing short of remarkable.
Picture this scenario: your regular ad campaigns have been driving traffic to your website as per normal. Now, as a sale event approaches, instead of pausing those ads, you keep them live. What happens next is the magic of the ‘Cherry On Top.’
Enhancing Consumer Interest:
By maintaining your evergreen ads, you continue to pique the interest of potential customers even before the sale kicks in. These ads effectively showcase the merits of your product, generating curiosity and creating a positive perception.
Amplifying the Sale Impact:
As the sale begins, customers who were already intrigued by your product are pleasantly surprised to discover the added incentive – a discounted price or a special offer. This is where the ‘Cherry On Top’ truly shines. The sale serves as a compelling call-to-action, nudging hesitant customers towards making a purchase.
Fostering Conversion and Retention:
With the ‘Cherry On Top’ method, you not only attract new customers but also strengthen relationships with existing ones. The sense of reward for choosing your product during the sale fosters customer loyalty and increases the likelihood of repeat purchases.
Capitalizing on Seasonal Opportunities:
The ‘Cherry On Top’ method is particularly effective during sale seasons like Black Friday or holiday promotions. Leveraging the momentum of these events combined with the evergreen ads maximizes your marketing efforts.
So, the next time you plan a sale event, don’t hit pause on your evergreen ads – let them work their magic and add that enticing ‘Cherry On Top’ to boost your success.
About Ribbon Gang
Ribbon Gang Media is an award winning digital experience agency, providing services in websites, SEO, social media marketing, advertising and video.
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