How can a content strategy improve SEO for a WordPress site?
A content strategy focuses on planning, creating, delivering, and managing content. Good content is at the heart of SEO – it can help you rank for relevant keywords, attract backlinks, and engage visitors. Here’s how to create an effective content strategy for a WordPress site:
Know Your Audience
Understand who your audience is and what type of content they’re interested in. Use this to guide your content creation.
Identify the keywords that your audience is searching for, and use these in your content.
Create Quality Content
Create content that’s valuable and interesting to your audience. This can help attract and retain visitors, increase social shares, and earn backlinks.
Regularly update your site with new content. This can help improve your rankings and show visitors that your site is active.
Optimise for SEO
Use SEO best practices when creating your content. This includes using your keywords in strategic places, creating compelling meta descriptions, and using header tags correctly.