How can on-page SEO be optimised on a WordPress site?

On-page SEO refers to optimising individual webpages to rank higher in search engine results pages (SERPs) and attract more relevant traffic. Here are some key strategies for on-page SEO on a WordPress site:

Title Tags

The title tag of each page is one of the most critical on-page SEO factors. It should be unique, include your main keyword, and accurately describe the page’s content.

Meta Descriptions

Although meta descriptions don’t directly impact SEO rankings, they can influence click-through rates. They should be descriptive, compelling, and include your target keywords.

URL Structure

URLs should be concise, readable, and include your main keyword. In WordPress, you can modify URL structure in the Permalinks settings.


Use headers (H1, H2, H3, etc.) to structure your content and include your target keywords.

Keyword Usage

Use your target keywords throughout your content naturally and contextually. Avoid keyword stuffing.

Internal Links

Link to other relevant pages on your website to help search engines understand the content and structure of your site.

Image Optimization

Images should have descriptive file names and alt tags. This not only helps with SEO but also improves accessibility.

Remember, successful on-page SEO involves balancing the needs of search engines and users. Content should be useful and engaging to readers while also including elements that help search engines understand it.

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