User experience (UX) plays a significant role in SEO. A site that’s easy to use and navigate can lead to longer visits and more engagement, which can improve your rankings. Here’s how to optimise UX on a WordPress site:

Site Navigation

Make it easy for visitors to find what they’re looking for by using clear, intuitive navigation. This could involve a well-organised menu, a search bar, and clear calls to action. Make sure your site structure is logical and straightforward.

Site Speed

A slow site can frustrate users and lead to higher bounce rates. Use caching plugins, optimise images, and minimise CSS and JavaScript to improve your site’s speed.

Responsive Design

A responsive design ensures that your site looks good and functions well on all devices, providing a consistent experience.

Readability

Make your content easy to read. Break it up into smaller sections with headers, use bullet points or numbered lists, and ensure your font size is large enough to read easily.