What does technical SEO encompass and how can it be implemented on a WordPress site?
Technical SEO involves optimising the technical aspects of your site to help search engines crawl and index your pages more effectively. Here are some key aspects of technical SEO and how to implement them on a WordPress site:
With mobile-first indexing, Google uses the mobile version of your site for indexing and ranking. Use responsive WordPress themes and plugins to ensure your site is mobile-friendly. Test your site with Google’s Mobile-Friendly Test tool.
Having a secure site (HTTPS) is a known Google ranking factor. You can implement SSL by purchasing an SSL certificate or using a hosting provider that offers free SSL.
A sitemap helps search engines understand your site’s structure and find all your pages. Many SEO plugins for WordPress, like Yoast SEO or Google XML Sitemaps, can help you generate an XML sitemap.