Keyword research is the process of identifying words and phrases that people use in search engines. It’s a critical step in SEO strategy, helping to optimise your website content and drive targeted traffic.

Here’s a basic process for carrying out keyword research:

Step 1: Make a List of Important Topics Related to Your Business

Think about the topics that your potential customers might search for. These could be related to your products, services, or industry.

Step 2: Use Keyword Research Tools

Next, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Enter the topics you’ve identified to find related keywords. These tools will also provide data like search volume, competition, and difficulty score to help you choose the right keywords.

Step 3: Understand Long-Tail Keywords

Long-tail keywords are phrases that are more specific and less common but have less competition. Using them in your content can help you rank higher in search results.

Step 4: Analyse the Competition

Look at the keywords your competitors are using. This can give you additional ideas and help you understand which keywords might be more difficult to rank for.

Step 5: Use the Keywords in Your Content

Finally, incorporate the keywords you’ve selected into your website content. Be careful not to overuse them, which can lead to keyword stuffing and negatively impact your SEO.

Remember, keyword research should be an ongoing process. As trends change, you’ll need to update your keywords to match what people are searching for.