Local SEO is the process of optimising your site to attract traffic from local searches. It’s especially important for businesses with a physical location or that serve a specific geographical area. Here’s how to implement local SEO on a WordPress site:

Google My Business

Create a Google My Business account and make sure all information is accurate and updated regularly.

Local Keywords

Include keywords that specify your location throughout your site. This could be in your content, meta descriptions, and even in your alt tags.

Reviews

Encourage customers to leave reviews on your Google My Business page. Positive reviews can improve your visibility in local search results.

NAP Consistency

Ensure your name, address, and phone number (NAP) are consistent across all platforms, including your website, social media, and directories.