SEO analytics involve tracking, analysing, and reporting on SEO data to understand and improve your site’s performance in search engine results. Here’s how to utilise SEO analytics tools for a WordPress site:

Google Analytics

Google Analytics is a powerful tool for understanding your site’s traffic. It can show you where your visitors are coming from, which pages they visit, how long they stay, and much more.

Google Search Console

Google Search Console helps you understand how Google views your site. It can show you which keywords you’re ranking for, how many clicks you’re getting, and if there are any issues with your site.

SEO Plugins

SEO plugins like Yoast SEO or All in One SEO can provide useful analytics within your WordPress dashboard. They can help you track your target keywords, optimise your content, and more.