What steps are involved in setting up an online store on a WordPress site with WooCommerce?
Setting up an online store can be a significant step for your business, offering you a new sales channel and the ability to reach customers around the globe. Whether you’re in Australia, Singapore, or anywhere else, at Ribbon Gang, we’re here to help you get started with WooCommerce, the leading eCommerce platform for WordPress.
1. Install and Activate WooCommerce:
- Go to ‘Plugins > Add New’ in your WordPress dashboard, search for WooCommerce, and click ‘Install Now’. After installation, click ‘Activate’.
2. Complete the Setup Wizard:
- After activation, WooCommerce will launch a setup wizard to help you configure your online store. You’ll be able to set your store location, currency, payment and shipping methods.
3. Add Products:
- Navigate to ‘Products > Add New’ to start adding products to your store. Provide a title, description, product image, and price. WooCommerce also allows you to manage inventory and shipping, link similar products, and more.
4. Configure WooCommerce Settings:
- To tweak your store’s settings, navigate to ‘WooCommerce > Settings’. Here, you can manage your checkout options, payment gateways, shipping methods, tax settings, and more.
5. Choose a WooCommerce-Compatible Theme:
- To ensure your store looks its best, choose a theme that’s compatible with WooCommerce. Themes like Storefront by WooCommerce are designed specifically for online stores.
6. Add Essential eCommerce Plugins:
- Boost your store’s functionality with plugins. For example, ‘Yoast SEO’ for search engine optimisation, ‘Jetpack’ for security and backups, and ‘Mailchimp for WooCommerce’ for email marketing.
7. Configure Your Store’s Permalinks:
- Permalinks are the URLs for your shop and product pages. For best SEO practices, ensure they’re descriptive and user-friendly. Navigate to ‘Settings > Permalinks’ to configure them.
8. Create Key eCommerce Pages:
- Your online store should have several key pages, including a shop page, cart page, checkout page, and customer account page. Most of these are created automatically during the WooCommerce setup, but ensure they’re properly configured.
9. Enable Payment Gateways:
- WooCommerce supports many payment gateways like PayPal, Stripe, and more. Configure your preferred gateways under ‘WooCommerce > Settings > Payments’.
Remember, launching your online store is just the beginning. You’ll need to manage it regularly, keep your WooCommerce version and plugins updated, and offer top-notch customer service. If you need further assistance, feel free to reach out to the Ribbon Gang through our support/ticketing form. Up next, we’ll be discussing ways to improve the loading speed and performance of your WordPress site, so stay tuned!