The success of the campaign was measured by the number of inquiries and applications received by Adopt Change from people interested in becoming foster parents. Social media shares and views of the ad on YouTube and Facebook were also tracked to gauge the level of engagement. The campaign exceeded all expectations, with a significant increase in inquiries and applications received by Adopt Change.
The Adopt Change ad campaign successfully increased awareness about the importance of fostering children and inspired more people to become foster parents. The emotional impact of the campaign resonated with audiences on a personal level, resulting in a significant increase in inquiries and applications received by Adopt Change.