Capturing the very essence that is the Bathurst Region through the lens of locals.
The Challenge
Produce engaging content
Capture high quality photography and videography to be applied cross platform to spec.
The Bathurst Region is home to many unique and historic villages, yet these villages typically aren’t the driving force for tourism in the region despite the rich history and experiences on offer.
Aligning to the Destination Marketing Plan, the Ribbon Gang planned a series of scenarios that captured the story that is the Bathurst Villages. The images were used on social & print media, as well as in 3,000 copies of the local tourist guidebook distributed in tourist information centres.