Working closely with Chugg Entertainment the Ribbon Gang crafted a multi-media strategy to reach people within Western NSW.
Drive community awareness
Ribbon Gang engaged with regional tourism departments on the 2019 Elton John, Farewell Yellow Brick Road tour.
Ribbon Gang’s was required to drive awareness of the upcoming event in a way that
brought excitement to fans young and old within the region and to capture all the bitter-sweet moments of his send-off.
Working closely with Chugg Entertainment, the Ribbon Gang crafted a multi-media strategy to reach people within Western NSW.
All tickets sold out
The post-production content has been shared 115 times in Central NSW!
The Ribbon Gang created a vast range of assets across digital and traditional mediums in the lead-up to the promoted event and captured the scenes on the night to be re-shared and re-lived well into the future.
The event and campaign were considered a success by Bathurst Regional Council, welcoming concert-goers from across the Central West.