Australia, a leading market in the Asia Pacific region, led the way in bringing a new eCommerce platform —and in turn, a new kind of digital experience— to Nikon customers. The site design, modelled on platforms from other Nikon markets, used best-in-class design theory and practice. Nikon tasked Ribbon Gang with fulfilling a brief to design, develop and optimise over 60+ beautiful discovery pages. The site launch strove to drive engagement, dwell time and most importantly, conversions.
Nikon Australia is a name trusted by millions of photographers around the world. With cutting-edge innovations and a relentless pursuit of quality, Nikon is the global leader in digital imaging and optics.