Branding - Oberon Tourism | Ribbon Gang Agency, Australia

Ribbon Gang engaged with the Oberon community to ascertain their vision and values in order to ensure support for the re-brand.

The Challenge

Develop a branding strategy

For use across town welcome signs, websites, events, heritage buildings etc.
The project required consultation with council, business and community members. The final goal was to provide a brand position, brand design, and style guide that would be adopted by the Oberon Council, community organisations, and tourism/economic development associations.
Branding - Oberon Tourism | Ribbon Gang Media Agency, Australia
Branding - Oberon Tourism | Ribbon Gang Media Agency, Australia
Results

Strong 80% approval

Website user sessions increased 136%
Launching in 2018, Upstairs has become a beacon for regional start-ups and entrepreneurs across the state. Occupancy exceeds 70% and the space has hosted international presenters and competitions such as the internationally recognised “Pitch for $1 Million Dollars”.
Since rolling out the logo, it is now featured at all main entrances to Oberon and the surrounding villages, with hundreds of thousands of visitors every year.
Back To Top