Branding - Oberon Tourism | Ribbon Gang Agency, Australia

Ribbon Gang engaged with the Oberon community to ascertain their vision and values in order to ensure support for the re-brand.

Branding – Oberon Tourism
Branding – Oberon Tourism
Branding – Oberon Tourism
Branding – Oberon Tourism
The Challenge

Develop a branding strategy

For use across town welcome signs, websites, events, heritage buildings etc.
The project required consultation with council, business and community members. The final goal was to provide a brand position, brand design, and style guide that would be adopted by the Oberon Council, community organisations, and tourism/economic development associations.
Branding - Oberon Tourism | Ribbon Gang Media Agency, Australia
Branding - Oberon Tourism | Ribbon Gang Media Agency, Australia
Results
Since rolling out the logo, it is now featured at all main entrances to Oberon and the surrounding villages, with hundreds of thousands of visitors every year.
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