MenuClose
Video Production
Buy a Bale
Rural Aid Australia
Over $22 million in donations, 37 tonnes of hay bales to 360 farms across 59 locations, and 5,177 new donors.
The Challenge
Capture engaging content
Partnering with Woolworths & Rural Aid to highlight the plight of Aussie farmers.
In 2019, almost 100% of the New South Wales state was drought declared, with some regional towns having been in drought for close to 5 years. The escalating circumstances saw many of our country’s communities heavily affected by loss of income, dying stock, lack of rain, increasing mental health challenges, and a loss of childhood for the state’s children.
The need to support our Aussie farmers was urgent in order to protect our farmers and bush communities’ where 93% of Australia’s food supply is produced.
Results
More than $22 million donated
Over 37 tonnes of hay delivered to 360 farms across 59 locations, and 5,177 new donor registrations.
The film and supporting imagery were used to highlight the value that the Buy a Bale program brings and encourages others to donate and become partners of the great cause. The campaign’s reach united the nation and resulted in resilient rural farming communities.
