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Video Production
Warragamba Slammer
Sydney Wayer
"How do you have your Warragamba Slammer?"
Campaign: Warrangamba Slammer
Sydney Water launched a new advertising campaign called the “Warragamba Slammer.” The campaign was designed to encourage people to drink more water and promote the benefits of staying hydrated. The campaign featured a comedic piece to camera with players from the Australian cricket Big Bash League explaining where they like to have a “water” or “Warragamba Slammer,” which was a euphemism for water.
Background
Sydney Water is a public utility company responsible for providing water and wastewater services to over five million people in Sydney, Australia. The company is committed to promoting sustainable water use and encouraging people to drink more water to improve their health and well-being.
Campaign Strategy
The “Warragamba Slammer” campaign was designed to be a fun and lighthearted way to promote the benefits of drinking water. The campaign consisted of a series of short videos featuring different BBL players. In each video, a player would address the camera and explain where they like to have a “water” or “Warragamba Slammer.” The videos were shot in various locations, including in the locker room, on the field, and at home.The campaign was launched on social media platforms such as Twitter, Facebook, and Instagram, as well as on Sydney Water’s website. The videos were also shown during commercial breaks during BBL games and on various television networks.
Results
The “Warragamba Slammer” campaign was a huge success, both in terms of its reach and its impact on viewers. The campaign generated millions of views on social media platforms and helped to increase awareness of the benefits of drinking water. The campaign also helped to promote Sydney Water’s commitment to promoting sustainable water use and encouraging healthy habits.
The campaign was praised for its humor and its ability to connect with audiences. Many viewers commented on the clever use of the “Warragamba Slammer” euphemism and the fun and engaging way in which the campaign was presented.
Conclusion
The “Warragamba Slammer” campaign was a highly successful advertising campaign that helped to promote the benefits of drinking water and Sydney Water’s commitment to promoting sustainable water use. The campaign was able to connect with audiences through humor and its ability to engage with a younger demographic. The campaign helped to increase awareness of the importance of drinking water and promoting healthy habits, making it a win-win for both Sydney Water and the public.
