Nikon Australia


When globally renowned camera and lens manufacturer, Nikon Australia,  set their sights on launching the first eCommerce site in the Asia Pacific, they chose Adobe Experience Manager’s Magento 2 platform to do so. 

Recognising the need for a site that would truly encapsulate the essence of their brand, they turned to Ribbon Gang for assistance.

With a deadline fast approaching and content stacking up our ethos of “Creating the Impossible” quickly came to the fore. And so, we saddled up. Our talented team, consisting of full-stack developers, account managers, and designers, swiftly got to work.

Ribbon Gang has been instrumental in elevating our digital presence, with a remarkable speed to market and exceptional availability.

Their communication and strategic recommendations are unparalleled, ensuring we stay ahead in the digital landscape. The redesign of elements of our website and the introduction of innovative features have significantly enhanced user engagement and brand appeal.

Ribbon Gang's team excels in custom development, seamlessly integrating new ideas with technical expertise. Their work is not just a service; they are our partners, deeply impacting our market success.
Samuel Scrimshaw
Marketing Manager and eCommerce Project Delivery Manager, Nikon Australia

We designed and implemented over 70 unique web pages, ensuring the site was launch-ready in a matter of weeks.

This effort not only highlighted our technical expertise but also demonstrated our capacity to effectively manage complex projects within tight timeframes.


By September 2021, the results were evident. Nikon Australia’s new site wasn’t just operational; it was making waves.

Quickly securing a coveted spot on Google Search’s page 1 for numerous keywords, the site experienced continuous growth month after month.

New features and enhancements were strategically introduced, bolstering Nikon’s engagement with both casual visitors, and loyal members.

A remarkable 300% surge in organic search within the first six months.

With Ribbon Gang by their side, Nikon Australia didn’t just set out to meet expectations; they aimed to exceed them, echoing our ethos of creating the impossible.

Want to learn more about this project or discuss something similar? Get in touch today