Oberon Town Rebrand
THE CHALLENGE
Oberon City Council, nestled in the picturesque landscapes of New South Wales, faced a multifaceted branding challenge.
They sought to enhance their identity in three key strategic areas: Tourism and Economic Development, Community Development, and Business Development.
Ribbon Gang was entrusted with the task of developing a comprehensive branding strategy that would encapsulate the essence of the Oberon region, resonating with both the community and visitors alike.
Our goal was to create a brand position, design, and style guide that would be universally adopted by the council, community organisations, and tourism/economic development associations.
This brand needed to be versatile enough for application across various mediums, from town welcome signs and websites to events and heritage buildings.
It was crucial that the new brand adhered to the core ideas and values of Oberon, ensuring it resonated with the community and garnered their support and feedback.
RESULTS & OUTCOMES
The adoption of the new brand by the Oberon community was nothing short of phenomenal.
It received overwhelming support and was unanimously endorsed by the Oberon Council. This success was a direct result of our inclusive approach; over 200 individual pieces of community feedback were meticulously reviewed and considered in the branding process.
The final brand release was met with an impressive 80% approval rating in a subsequent public survey.
Since its rollout, the new logo has become a symbol of pride and identity for Oberon, prominently featured at all main entrances to the town and surrounding villages, attracting hundreds of thousands of visitors annually.
The impact of the rebranding extended to digital platforms as well, with the council’s website experiencing an average increase of 136% in visitation quarter on quarter.
This significant uplift in digital engagement is a testament to the power of a well-conceived and executed branding strategy, one that truly captures the spirit of its community.
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