Black Friday: Focusing on Loyalty, Retention & Premium Experiences
Black Friday is one of the biggest shopping events globally, but to maximise profitability, businesses must look beyond acquisition.
Click Frenzy: Leveraging Data-Driven Offers & Innovative Engagements for Profitability
This article dives into specific strategies that will not only help you maximise profitability but also make the most of this local shopping bonanza.
Winning Strategies for November: Boost E-Commerce Sales Ahead of Click Frenzy and Holiday Rush
Use these tips to make the most out of the first weeks of November, and get ready to capitalise when Click Frenzy, Black Friday, and Cyber Monday roll around!
Pre-Click Frenzy Do’s and Dont’s!
It’s not just about capturing a single sale—it’s about building a customer relationship that lasts beyond the holiday rush. Engage, delight, and convert, and you’ll create a foundation that fuels your brand well into the new year.
More BFCM strategies focusing on profitability, new customer acquisition, and re-engaging an old database.
As Black Friday and Cyber Monday (BFCM) approach, retailers everywhere are gearing up for one of the most profitable shopping events of the year.
Maximising BFCM Success: The Importance of Customer Segmentation, Personalisation, and Full-Funnel Strategies
As Black Friday and Cyber Monday (BFCM) approach, retailers everywhere are gearing up for one of the most profitable shopping events of the year.
Implementing Technical SEO Leading Up to BFCM and Beyond
Incorporating technical SEO as part of your Black Friday and Cyber Monday (BFCM) strategy can yield both immediate and long-term benefits.
Optimise Ad spend for BFCM
To control heavy ad spend during Black Friday and Cyber Monday (BFCM), implementing strategic and disciplined approaches can help manage costs effectively while maximising returns.
Mastering Search and Personalisation in E-commerce: A Guide for Modern Businesses
Effective search functionality and personalisation have become essential components of a successful e-commerce strategy. This article explores practical ways businesses can excel in these areas and highlights which types of companies should prioritise these initiatives.
How eCommerce Businesses Can Drive Profitability and End the Year Strong
To ensure a positive end to the year and drive sales with enhanced profitability, eCommerce businesses can adopt the following strategies .