Introducing ‘Hard Solo’ Navigating the Controversy Surrounding an Alcoholic Twist

Hard solo

In the world of beverages, innovation often leads to exciting new creations that capture the imagination of consumers. One such recent release is the ‘Hard Solo’ drink, an alcoholic version of the beloved soft drink Solo. While this creation has sparked curiosity and interest, it has also found itself in the midst of controversy due to concerns about its marketing tactics targeting minors.

4 Key Strategies to Capitalise on TikTok as an E-Commerce Brand


If you haven’t yet explored the marketing potential of TikTok, it’s not too late to jump on the bandwagon and harness the power of this MONSTER platform. As a digital marketer, it’s crucial to stay ahead of the game and make the most of TikTok’s organic and paid features. Here are three recommendations to fine-tune your TikTok strategy:

‘The Cherry On Top’ Method: Elevating Your Sales Strategy for Success


As digital marketers, we’re constantly seeking innovative ways to boost sales and create impactful campaigns. One such strategy that has proven its worth is the ‘Cherry On Top’ method. This clever approach involves leaving your evergreen ads/always on ads running during a sale event, and the results can be nothing short of remarkable.

The Sonic Symphony of Branding: Unveiling the Power of Sonic Marketing


In a world where consumers are bombarded with visual stimuli, the rise of sonic branding has brought a new dimension to marketing strategies. Sonic branding harnesses the power of sound to create memorable, immersive, and emotionally resonant experiences that connect with audiences on a subconscious level.