Optimise Ad spend for BFCM

To control heavy ad spend during Black Friday and Cyber Monday (BFCM), implementing strategic and disciplined approaches can help manage costs effectively while maximising returns.

The Importance of Customer Experience.

By keeping the customer’s needs at the center of every decision, eCommerce brands can create experiences that not only meet but exceed expectations, ensuring growth and profitability in a competitive market.

Exploring Different Types of E-commerce Architecture

E-commerce architecture refers to the structural design of an e-commerce system, determining how various components interact to facilitate online transactions. The architecture you choose can significantly impact your site’s performance, scalability, and user experience. Here’s an exploration of the different types of e-commerce architecture:

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