The Evolution of Marketing Channels: How the Pandemic Redefined the Landscape

Social media cloud

The COVID-19 pandemic unleashed a global crisis that has transformed nearly every aspect of our lives, and marketing channels were not spared from its impact. As businesses adapted to the new normal, they were forced to reevaluate their marketing strategies and embrace innovative approaches. In this blog, we will explore how the pandemic has fundamentally changed marketing channels, reshaping the way businesses connect with their audiences and navigate an uncertain landscape.

How BookTok Reignites Reading Amongst the Youth on TikTok

Book shelf

In a world where attention spans are shrinking and digital distractions are abundant, the emergence of BookTok on TikTok might seem like an unlikely literary revolution. However, this innovative phenomenon has harnessed the power of social media to inspire the younger generation to pick up books, turning them into avid readers. In this blog, we delve into how BookTok has leveraged the dynamics of TikTok to rekindle the joy of reading among young audiences.

Scoring Big: The Winning Marketing Strategies of the 2023 Women’s FIFA World Cup in Australia and New Zealand

FIFA Womens World Cup

The 2023 Women’s FIFA World Cup in Australia and New Zealand not only showcased the pinnacle of women’s soccer and marked a significant milestone but also demonstrated a masterclass in effective marketing. From captivating advertisements to engaging digital campaigns, the tournament’s marketing strategies played a pivotal role in its resounding success. Let’s delve into the winning marketing strategies that elevated the 2023 Women’s World Cup to unprecedented heights of engagement and viewership.

Fostering Positive Impact: A Guide to Directing AI Toward Enhancement, Not Detriment


In an era where artificial intelligence (AI) is rapidly advancing, there is a growing concern about its potential negative impacts on society. From biased algorithms to job displacement, there are valid reasons to be cautious. However, AI also holds immense potential for positive change. The key lies in responsible development and deployment. In this blog, we’ll explore how to ensure AI enhances rather than ruins our world.

Introducing ‘Hard Solo’ Navigating the Controversy Surrounding an Alcoholic Twist

Hard solo

In the world of beverages, innovation often leads to exciting new creations that capture the imagination of consumers. One such recent release is the ‘Hard Solo’ drink, an alcoholic version of the beloved soft drink Solo. While this creation has sparked curiosity and interest, it has also found itself in the midst of controversy due to concerns about its marketing tactics targeting minors.

Oberon Tourism Complete Re-Brand

Ribbon Gang and Oberon Tourism Collaborate to successfully rebrand the town! Ribbon Gang, in partnership with Obereon Tourism, is excited to announce the successful completion of a comprehensive re-branding initiative for the Oberon community. The project aimed to develop a fresh and compelling branding strategy that would resonate with residents, businesses, and visitors alike, while […]