Reach Out

Case Studies+
AWS

How Ribbon Gang delivered a multi-medium project that put AI and cloud technology at the front lines of emergency flood response.

Campaign Creative
Strategy & Consulting

Government / Technology

Visual Media
Adobe Creative Suite

AWS
Flood Mapping Communication Strategy & Case Study

01. What

Ribbon Gang worked closely with Spatial Services, AWS, and Deloitte to shape and deliver a compelling communication strategy that showcased how cutting-edge cloud and AI technologies are transforming emergency flood response in NSW. This included consulting on messaging, narrative development, and the delivery of a hero video and campaign content designed to engage public sector leaders and drive digital transformation conversations across government.

02. How

The Challenge:

NSW faced a critical need to modernise its emergency response systems after back-to-back flood disasters. Spatial Services needed a strategic way to communicate how new tech—specifically cloud-based mapping and AI—was enabling faster, more effective responses. But the story was complex, involving multiple stakeholders, technical language, and a high-level audience.

Why Ribbon Gang:

Ribbon Gang was chosen not just for production expertise but for our ability to lead a communication strategy. We were trusted to shape the story, advise on messaging, and ensure the final assets would be impactful for a senior audience across government and industry.

Constraints:

  • Target senior government and C-suite audiences
  • Simplify technical concepts while maintaining credibility
  • Develop a hero asset that could be used across presentations, internal briefings, and digital channels
  • Work collaboratively across multiple organisations (NSW Government, AWS, Deloitte, CSU)

03. Our Approach

We began by consulting with key stakeholders to identify the core transformation story. Through workshops and interviews, we developed a high-level narrative that framed the flooding response as a case study in digital innovation. We used a four-part story arc—The Issue, The Vision, The Solution, The Impact—to bring structure and clarity to complex content.

Tools & Techniques:

  • Stakeholder workshop facilitation and strategic narrative design
  • Multi-location filming and drone operations
  • Adobe Creative Suite for editing, graphics, and final delivery
  • B-roll, subtitles (SRT), and modular asset production for multi-channel use

Creative Highlights:

  • Balanced storytelling across government, academic, and private sector voices
  • Merged emotive personal accounts with technical demonstrations
  • Designed a narrative that could scale beyond this single video, forming the foundation of a broader communication toolkit for digital transformation

Working with the team at Ribbon Gang was seamless from start to finish. They quickly understood the complexity of our message and helped us craft a clear, engaging story that resonated with both internal and external stakeholders. Their strategic guidance and creativity brought real clarity to our communications, and the final assets have had lasting impact across the department. We look forward to collaborating with them again.

— James Triggs, AI and Data Leader at Deloitte Consulting

04. Execution Highlights

Deliverables:

  • Strategic messaging workshops and stakeholder interviews
  • A narrative blueprint to inform content rollout
  • Creative direction, stakeholder coordination, and full post-production
  • 1 x 3–5 minute hero case study video
  • 1 x 15-second social media cut
  • 1 x subtitle file (SRT)

Unexpected Wins:

  • This project became a reference model within NSW Government for how to communicate technical transformation in an engaging way
  • The messaging framework developed here is now being considered for future government-led cloud transformation communications
  • Enabled Spatial Services to better articulate its mission internally and externally

05. Results & Outcomes

  • High engagement internally and across other NSW departments
  • Endorsed and reused by AWS and Deloitte as a leading public sector transformation example
  • Created a scalable story framework for ongoing communication
  • Accelerated buy-in from senior stakeholders on future tech initiatives

Impact:

  • Elevated Spatial Services’ visibility as a digital innovation leader
  • Built internal confidence and alignment on the value of tech transformation
  • Established clear, effective messaging to support future funding and partnerships

Ribbon Gang respectfully acknowledges the people of the Wiradjuri, Gadigal, and Kulin Nations as the traditional custodians of the land on which our company operates. We pay our respects to their Elders past, present, and emerging.

Privacy Policy
Terms of Use

© 2024 Ribbon Gang Media Agency. All Rights Reserved. Sydney | Bathurst | Melbourne | Gold Coast | Singapore | Manila