Strategy & Consulting
The digital outcomes you need don’t begin in design tools or dev environments, they begin with a clear strategy. Our gang is here to help you cut through the noise with realistic, actionable consulting that bridges the gap between business ambition and digital execution.
Ribbon Gang brings senior strategists, UX thinkers, tech leads, and performance marketers under the same roof; zooming out to map the big picture, then zooming in on what’ll move the needle.
Whether you're launching something new, entering a market, or fixing what’s been holding you back, our recommendations are tailored to you, and never lifted from someone else’s playbook.
Everything is collaborative. You’ll work with a dedicated account manager and a cross-functional team that’s ready to define your path off the beaten track…then ride along it with you.
Services We Offer
For businesses looking to stand out, enhance customer experience, implement tailored solutions, or integrate with third-party systems, partnering with a professional development agency is essential. Explore the range of services we specialise in to help you achieve your goals.
Store Development & Customisation
+We'll take your store beyond the basic feature set and design to make the user experience perfectly match your unique audience. If you need any custom functionality that's unavailable in the app store, we'll build it from the ground up. If no theme on the market lives up to your expectations, we'll create one that will. Whatever services you need, you can count on our expert team to get it done.
Migration Services
+Store migration sounds like a huge disruption of business processes, as well as potential losses of data, positions in search engines, and revenue. But with a professional web development company, migration is a safe and manageable process.
PWA Development
+PWA and other headless commerce solutions are becoming increasingly important, and we specialise in building them. Headless development means transforming the core architecture of e-commerce projects to achieve faster loading speeds, enhanced user experience and interface, seamless omni-channel interactions, greater customisation flexibility, and exceptional mobile performance. If these are the outcomes you’re aiming for, you’ve found the right development partner to bring your vision to life.
App Development
+If you can’t find an app in the marketplace that perfectly meets your business requirements, it’s time to connect with a professional app development company. Our custom app development services can help in multiple ways; from enhancing existing apps to expand their functionality, to identifying and integrating the right third-party solutions. And when needed, we can also build new, purpose-built apps tailored specifically to your business needs.
UX/UI Design Services
+Want your website design to better reflect your brand’s identity and connect with your target audience? Our expert designers know how to achieve that by thoroughly analysing customer behaviour, diving into store analytics, and developing well-founded strategies. Only after this research do we move on to sketching, wireframing, and designing layouts. Our web design team is focused on optimising the user experience to drive significant growth in both mobile and desktop conversions.
Theme Development
+A truly mobile friendly, easy to navigate, and uniquely designed website — that’s the kind of theme development our team is always excited to deliver. We begin by conducting in-depth UX research to understand your customer base, uncover pain points in existing templates, or identify requirements if we’re building a theme from scratch. Based on these insights, our designers create detailed mockups and pass them to our development team to bring the vision to life.
Integration Services
+Running an online store requires the use of various CRM and ERP solutions to manage workflows, as well as connecting additional tools like payment gateways to enhance the shopping experience. Our development team ensures seamless integration of third-party products to strengthen your store’s functionality and streamline business processes efficiently.
Maintenance and Support
+Once the main eCommerce website development project is complete, we continue supporting you with ongoing technical assistance. Our support service focuses on troubleshooting and ensures your store runs smoothly without unexpected downtime. Maintenance covers essential, routine tasks such as performance optimisation, system upgrades, and minor customisations. Our goal is to ensure your store delivers a seamless user experience and drives outstanding sales performance.
Our Development Process
An overview of how we work with our clients, from start to finish.
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First Meetings
We get acquainted with the client, their ideas, pain points, and expectations.
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Road Mapping
We strategise on the project scope and deliverables, build a project team, and plan the budget.
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UX Research
We make quantitative and qualitative analyses of the store and its audience before any significant change in navigation, checkouts, and features sets.
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UX/UI Design
In line with the UX research findings, designers compile personas (buyer portraits), outline customer journey maps (user flows), record hypotheses, and create actual templates.
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Web Development
Our software engineers embody all the feature and design ideas ideated by the team and a client, develop new apps, optimise store performance, and integrate third-party systems/modules.
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Quality Assurance
The QA team carries out as many rounds of testing as necessary to get a bug-free, smoothly running Shopify store.
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Store Launch
We release the new store version with little to no downtime so that your sales aren't hurt.
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Post-Development Support
We fix any glitches and look through the traffic spikes to make sure the store performance is fine.
Case Studies on Strategy & Consulting
In our portfolio, you'll find how the Ribbon Gang company helped online stores with the UX-UI revamp, PWA building, migration, speed optimization, and more.
Ribbon Gang teamed up with the Sydney Sixers and Sydney Water to launch a playful, high-impact content campaign during the Big Bash League season.
Ribbon Gang partnered with My Forever Family NSW to launch the 2025 Siblings Campaign, a powerful awareness initiative focused on encouraging foster and adoptive care for sibling groups.
Ribbon Gang worked closely with Spatial Services, AWS, and Deloitte to shape and deliver a compelling communication strategy that showcased how cutting-edge cloud and AI technologies are transforming emergency flood response in NSW.
Ribbon Gang partnered with the NSW Irrigators Council to lead the strategy and execution of a high-impact public awareness campaign in the lead-up to the state election.
Ribbon Gang collaborated closely with Local Land Services (LLS) to deliver a culturally safe, strategically led video series as part of the launch of their Aboriginal Knowledge Hub, a new internal platform designed to educate and empower staff across NSW.
