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LLS

How Ribbon Gang led the production of a culturally respectful training series for LLS’s Aboriginal Knowledge Hub.

Campaign Creative
Strategy & Consulting
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Government / Environmental Services

Visual Media

LOCAL LAND SERVICES
Aboriginal Knowledge Hub Educational Video Series

01. What

Ribbon Gang collaborated closely with Local Land Services (LLS) to deliver a culturally safe, strategically led video series as part of the launch of their Aboriginal Knowledge Hub, a new internal platform designed to educate and empower staff across NSW. We guided the full communications strategy, from concept through to content, ensuring the final work honoured Indigenous knowledge while aligning to LLS’s internal training goals and government standards.

02. How

The Challenge:

LLS needed to produce a culturally appropriate suite of educational content across five Indigenous cultural themes. This content had to be authentic, informative, accessible, and created in partnership with Aboriginal Elders and subject matter experts, all within a tight EOFY deadline.

Why Ribbon Gang:

LLS engaged Ribbon Gang for a trusted partner to help shape the message, develop culturally sensitive storytelling frameworks, and manage communications between internal stakeholders, community representatives, and creatives. Our proven track record delivering government-aligned creative projects, paired with our collaborative, transparent approach, made us the natural fit.

Constraints & Goals:

  • Multi-site filming with Elder and staff participation
  • Strategic alignment with Aboriginal Knowledge Hub's learning framework
  • NSW Government branding, accessibility & format requirements
  • 5 core themes requiring distinct narratives and expert consultation
  • Pre-June project and invoice completion

Our Approach

Strategic Communication & Cultural Advisory:

We began with deep discovery sessions with LLS’s Aboriginal Engagement team to understand the sensitivities, knowledge gaps, and internal training goals. From there, we developed tailored messaging frameworks and storyboards for each video, consulting with Elders and stakeholders to validate tone, theme and focus.

Creative & Technical Execution:

  • Filming Locations: Singleton, Orange, Wagga Wagga
  • Key Voices: Elder Uncle Warren Taggart, Aboriginal LLS staff and advisors
  • Technical Specs: 4K video, drone footage, high-res stills, and SRT files
  • Branding: Applied NSW Government’s visual and accessibility standards across all content
  • Topics Covered: Sorry Business, Men’s & Women’s Business, Cultural Safety, Cultural Sites & Objects, Welcome & Acknowledgement

Value-Adds:

  • Provided high-res photography for broader comms use
  • Delivered raw and packaged B-roll footage for future campaigns
  • Supported interview talent with coaching and cultural sensitivity

"Ribbon Gang understood not just what we needed to make, but why we needed to make it. Their ability to bridge cultural storytelling with government delivery was invaluable.”

– LLS Project Team

Execution Highlights

Deliverables:

  • 5 x 5–8 min long-form training videos
  • 5 x 2–3 min highlight/B-roll packages
  • 60+ high-resolution stills for LLS internal comms
  • Full suite of content aligned to the Aboriginal Knowledge Hub rollout

Timeline:

  • Strategy & Storyboarding: Early May
  • Filming: May 20–24
  • Post-Production & Final Delivery: by June 8

Key Outcomes

  • Built trust and creative alignment across a complex stakeholder matrix
  • Elevated educational value through thoughtful interview structure and visual storytelling
  • Delivered all outputs within tight government deadlines

Results & Outcomes

Impact:

  • Positioned the Aboriginal Knowledge Hub as a culturally rich and professionally produced resource
  • Improved internal staff cultural awareness and engagement across 11 LLS regions
  • Created a replicable framework for culturally sensitive government communications
  • Assets now serve as a core part of LLS's onboarding and professional development journey

Ribbon Gang respectfully acknowledges the people of the Wiradjuri, Gadigal, and Kulin Nations as the traditional custodians of the land on which our company operates. We pay our respects to their Elders past, present, and emerging.

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