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Refundid

How Ribbon Gang turned Refundid's bold promise into a seamless animated story, and drove adoption on both shoppers and merchants.

Campaign Creative
Graphic Design

Fintech

Adobe After Effects

REFUNDID
Explainer Animation Campaign Launch

01. What

Refundid partnered with Ribbon Gang to bring their revolutionary refund product to life with an education and conversion campaign. We created a high-impact animated explainer video from scratch  designed to demystify the Refundid process, build trust with online shoppers, and enable seamless integration on merchant websites and customer pages.

02. How

The Challenge:

Refundid needed to frame their product instant refunds before return of merchandise as quick, easy, and painless for the typical online buyer. The disruptor concept was new, but without the narrative, users might be confused.

Why Ribbon Gang:

They were looking for an agency to not just creatively and strategically generate content, but shape the message, design the customer experience, and create assets that could be plugged into a larger campaign ecosystem.

Constraints:

  • Had to clearly define Refundid in under 60 seconds
  • Had to align with Refundid's clean, tech-forward visual brand
  • Assets for the campaign needed to be able to translate for both B2C and B2B messaging
  • Required messaging on numerous formats for use on web, social, and merchant sites

03. Our Approach

We started with shopper insight: why customers hesitate to return, what is challenging for merchants, and how Refundid lowers friction. We then wrote, designed and produced a high-speed, high-converting animation focused on clarity, simplicity, and action.

Creative Highlights:

  • Created a robust story line: the shopper dilemma → Refundid solution → moment of instant refund
  • Designed creative, high-quality animation and transitions to depict Refundid's product journey
  • Developed in multiple formats: hero video, social cutdowns, and visual assets for partner integration
  • Aligned voiceover tone to appeal to millennial and Gen Z e-shoppers

Tools & Techniques:

  • Adobe After Effects
  • Custom animation and illustration
  • Scripting, VO casting, and compliance sign-off collaboration with Refundid team

Ribbon Gang took something that was complex and turned it into something that we could use anywhere.

04. Execution Highlights

Deliverables:

  • 1x 60-second animated explainer video
  • 2x 15-second cutdowns for paid and organic social
  • Brand-reinforcing visual assets for deployment on refundid.com and partner checkout
  • Copy and call-to-action support for launch of campaign

Unexpected Wins:

  • The final animation became a core part of Refundid's onboarding experience, not just a campaign asset
  • Shared by merchants directly to help illuminate Refundid at checkout
  • Extensively increased first-time understanding of how Refundid operates

05. Results & Outcomes

  • Powerful, visual communication now sits at the heart of Refundid's customer education
  • Used across paid advertising, landing pages, and direct merchant onboard
  • Helped merchants sidestep customer confusion and cart abandonment
  • Helped position Refundid as seamless, reliable, and customer-centric

Ribbon Gang respectfully acknowledges the people of the Wiradjuri, Gadigal, and Kulin Nations as the traditional custodians of the land on which our company operates. We pay our respects to their Elders past, present, and emerging.

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