02. How
The Challenge:
Sydney Water wanted to connect with a younger, sport-loving audience and reinforce the value of Sydney’s clean tap water during the BBL summer, a time dominated by branded beverages and short attention spans.
Why Ribbon Gang:
As a trusted creative partner of both government and entertainment sectors, Ribbon Gang was selected for our ability to turn abstract awareness ideas into content that resonates culturally. The Sixers and Sydney Water needed an agency that could move fast, manage talent, script on-brand humour, and produce polished multi-format content under tight time constraints.
Constraints:
- Limited filming time with players
- Multi-location concepts requiring green screens
- Delivery of short and long-form content across multiple aspect ratios
- Integration of branded reusable bottles and campaign messaging