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Sixers

How Ribbon Gang turned Sydney tap water into a cricket-season content hero with the Sixers.

Campaign Creative
Strategy & Consulting

Sports & Recreation

Visual Media

SYDNEY SIXERS

Warragamba Slammer – Big Bash League Water Awareness

01. What

Ribbon Gang teamed up with the Sydney Sixers and Sydney Water to launch a playful, high-impact content campaign during the Big Bash League season. The “Warragamba Slammer” activated water pride by featuring cricket stars sharing their favourite ways to enjoy Sydney’s world-class tap water — all while encouraging fan interaction and community-led content.

02. How

The Challenge:

Sydney Water wanted to connect with a younger, sport-loving audience and reinforce the value of Sydney’s clean tap water during the BBL summer, a time dominated by branded beverages and short attention spans.

Why Ribbon Gang:

As a trusted creative partner of both government and entertainment sectors, Ribbon Gang was selected for our ability to turn abstract awareness ideas into content that resonates culturally. The Sixers and Sydney Water needed an agency that could move fast, manage talent, script on-brand humour, and produce polished multi-format content under tight time constraints.

Constraints:

  • Limited filming time with players
  • Multi-location concepts requiring green screens
  • Delivery of short and long-form content across multiple aspect ratios
  • Integration of branded reusable bottles and campaign messaging

03. Our Approach

We developed two core creative concepts:

  1. Comedic, Player-Led Shorts – Players performed light-hearted monologues describing their ideal “Warragamba Slammer” moment (e.g., “after a long stint in the nets” or “with a dash of cordial on the boundary line”).
  2. Buzzfeed-Inspired Methods – Custom player “styles” for drinking tap water were created using their names (e.g., Perry-isher, Green-Goblin), accompanied by styled visuals and captions.

Tools & Techniques:

  • On-location and green screen shooting
  • Custom animated logos and overlays
  • Multi-platform editing suite for all dimensions
  • Scripting & coaching cricketers on-set to stay on brand and in character

Creative Highlights:

  • Used cricket culture, humour, and personality to drive relatability
  • Sourced summer-themed music and visual identity for cohesion
  • Reframed “tap water” as something fun and shareable

This was one of the most fun and creative campaigns we’ve been part of — Ribbon Gang just got it from day one.

04. Execution Highlights

Deliverables:

  • 6 x 15-second vertical and landscape videos
  • 1 x 60-second long-form campaign video
  • Designed reusable bottles and branded props
  • Produced social copy for Sydney Sixers, Sydney Thunder, and Sydney Water
  • Filmed on location at Prospect Water Treatment Plant and cricket facilities

Unexpected Wins:

  • Players brought their own flair, leading to unexpected comedic gems
  • Campaign sparked user-generated content via competition entries
  • Successfully balanced a brand partnership across sport and government

05. Results & Outcomes

Impact:

  • Delivered content across all social channels in time for BBL season
  • Boosted positive sentiment and engagement around Sydney tap water
  • Cross-posted by athletes, clubs, and fans – increasing organic reach
  • Repositioned Sydney Water as a fun, youth-aligned brand through content